Freedom of Speech…How about the concept “Bad News Travels Really Fast?” For all of you (us) involved in the real estate industry, I’d like to remind you of the power of social media as you read about the Twitter debacle between Horizon Realty and their tenant-Tweet-er.
Follow the story below about the “Sue first, then ask questions kind of an organization” who sued their tenant for broadcasting about mold in her apartment. Horizon is in the spotlight - they have a great PR opportunity to rectify the situation. Some bloggers have suggested dropping the lawsuit, admitting to a potential error, and fixing the mold issue. There's an idea!
How about the power of communation where 20 followers turned into hundreds of thousands. That is some powerful communications tool. It may even be monumental enough to convince some of you sign up for this Twitter-thing just in case there's some news you need to know!
Link here to read the story: http://www.copyblogger.com/horizon-realty-group/#more-3986
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