This is a perfect time to help provide your members the answers to their - and their customers' worries. Below are five things you can do today to show empathy and relevance in light of this negative media :
- The news reports may or may not be consistent with your market. If you have current market reports for your area, publish them again. Use e-mail, Facebook, Twitter, your website(s) and other means to clarify the negative reports. If this reaches consumers, it is all the better.
- Reinforce the reasons to own a home: build a home for their family, build community, and have privacy, and build equity throughout consistently paying down the principle of their loan. These are still the reasons to buy a home.
- Work with your AE and your MLS director to prepare simple, direct talking points about your market easy enough that a new member can understand.
- Offer someone to explain the reports - someone accessible at your office. Or schedule a webcast to review them as a group with members.
- Tell members NAR is working on a response to the recent reports.
Communications are critical now. Provide information that members can use today. This is a real life timely example of how to be relevant and deliver member value.
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