- The #1 reason that members joined an organization is to network with others in their field*
- The #1 reason that members did not renew membership in 2010 was because of the perceived lack of value*
- The #1 way the leadership of organizations define success is "growth in member counts”*
So how do you best deliver value? Through a communications plan that includes:
- Knowing clearly what is most important to your members.
- Knowing your goals, and how your communications will help you reach those goals.
- Messaging properly.
Go to www.nsightmarketing.com/buildaplan.html to learn more.
*Statistics according to the Membership Marketing Benchmark Report by Marketing General, 2010. To read the full report, click here.
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