Do you ever think about your hourly rate? If you’re in business, you are probably very careful about what you do to fill your most productive hours.
Some things are not about the pay. Today on my way to coffee with someone I connected with over Facebook, I was thinking about my hourly rate. Was this meeting going reveal value in exchange for my time away from my office?
I wish for more inspiring hours like this. I am lucky to meet a lot of people in my work life who are big, great thinkers and excellent communicators. Being around these people help me get better at what I do. I always learn from them. My world is mostly filled with smart and visionary Association Executives and business people. I look for what makes them unusual, successful, and authentic. I often leave a conversation saying to myself “There’s another one.”
Today’s meeting topped the list in a very different way. This wasn’t an association executive; rather, it was a successful, young and caring association member and entrepreneur. My goal was to learn more about his story. And his personal brand.
A personal brand isn’t about where a person works, or that they are in sales. A strong brand is the one thing that makes a person authentic. David’s brand is the way he cares and wraps himself around other people’s problems - to try to help overcome them. He gets so much satisfaction from helping someone figure it out and solve a problem.
After one hour and a half, I got it. I got what David was all about. He lives his brand…he believes that what he gets is in direct proportion to what he gives.
So here’s the challenge for each of us: Since we all have some level of online presence, how do we live our brand through the tools we use to connect with other people?
David said it well: Think of social media not like a cocktail party, but approach it as Personal Interactive Marketing. Take what you learn and use it to teach others. Be authentic. And let others provide the feedback (and even accolades) about you.
David the REALTOR® is a very inspiring brand. I like being someone who knows him. Now I know why others want to know him too.
You can find David Van Noy on Facebook and Twitter. And at www.reeceandnichols.com.
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