Systemize & Improve Your Communications With a One-Day Workshop

When it comes to busy, distracted customers or members, how do you win the battle for more readership?  Wouldn't it make sense to plan your communications knowing what your member needs? With a strong link to your organization's goals? Too often, fully admitting it, communications departments suffer from divided attention syndrome.

Our Build A Communications Plan Workshop is the answer to helping you look at communications in a more systematic way. The goal of the workshop is to help communicators be more relevant to their customers or members -- to deliver value, versus reporting the news.

The workshop will be held in the following locations:

Las Vegas, Nevada on April 21, 2011
Chicago, Illinois on June 9, 2011

During this informative workshop, you'll learn about the “fraction of selection” formula, and how the words you chose will determine readership. Then walk through the ten steps to building an association communications plan and actually do it. Step One is your communications goals, and ends with a budget for communications. And in the middle you’ll learn about how to develop calls to action, communications strategies and tactics to reach those goals.

You may be asking “Why should I consider this workshop? Is it for me or for someone on my staff?” Here are a few reasons why:

• A plan helps direct your focus - beginning with your communications goals.
• A plan makes you set measurements so you can look at communications as a business asset, and not a necessary expense.
• Since communications are a staff project, someone needs to direct the communications. The plan helps the you take the lead in directing your communications. It creates consistency in your messages.
• When you invest in communications education, you will become a better communications leader.

You'll learn the 10-step approach to your communications plan, and be better prepared to meet the goals of your organization. When that link is missing, communications will be busy-ness, versus a true asset to your business.

I hope you will decide today that you, or a member of your organization, should attend our one-day Build A Plan workshop.  This is not a workshop for a packed house; there will be no more than 20 participants in each session. The size of the group encourages interaction and personal attention.To learn more about the workshop or to register, please click here.

Please email me if you would like to talk further or have any questions.  I look forward to seeing you at one of the workshop sessions!

Systemize & Improve Your Communications With a One-Day Workshop