Launch and Learn. That’s what happens when you document your plan. And experiment.
Kudos to Leslie in Palm Beach; to Jackie in Kansas; to Sionara in Nevada and Carrie in Minnesota. For the rest of you who are working on your plan right now: What will you do differently?
Remember it all begins with your communications goals and picking a few specific target audiences. These are the two keys to making real change.
I was impressed with one AEs choice of her target audience: HIGH PRODUCING SALES AGENTS. She is not so worried about the others. Carol and Leslie want to target their communications to the tech savvy. The ones who are looking for help. Those who will see value in what their association offers.
You have to admire a plan that sets aggressive goals and takes on new ideas so you really have to make change to reach them.
I respect those of you who print out your goals and your target audiences and post them in front of your computer screen so you can see them every day. If you don't, the plan will be a good exercise but it won't create real change.
Chris Brogan asked a great question in his recent blog about launching a plan - What are you doing differently? Are you learning from it what needs to change?
Keep working your plan. Keep iterating. Keep working on it in the "live" environment as best as you can, and keep your eye on those few measurable results that let you know whether you are succeeding or not.
Keep your eyes on your communications goals, and test out your plan.
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